cool beauty has been used in beauty therapy for decades

to calm the sympathetic nervous system, to calm a sensitive skin, stimulate the lymphatic system (de-puff the skin - fluid retention). 

ice lift effect, may lift and elevating the skin

within the cool beauty facial is a curated wish list of options:-  cool towels, cool ozone, cool gua sha tools, ice rollers, lithos cold rocks, cold modelling masks, certified organic cooling ingredients blended into cooling products & frozen moisturisers

Also for slight sun-burn skin, where other facials are not recommended.